About Us
Vision
Contribute to a better human condition everywhere by producing brand communications that improve understanding
Mission
To approach each branding solution as an opportunity to demonstrate the simplicity and power of well-executed strategies & high-level creative
We build brands that look great and work harder.
From standout identities to tight digital experiences, we help companies define who they are and why it matters—visually, verbally, and strategically.
Our specialty? High-impact brand work for high-stakes moments: exits, launches, pivots, and growth. We work with direct clients, marketers, and private equity firms alike—delivering fast, polished, senior-led creative that gets noticed (and remembered).
We’re not a bloated agency. Just experienced pros who bring clarity, creativity, and good human energy to every engagement. Less ego, more results.
We love:
• Branding that punches above its weight
• Fast-moving projects with smart people
• Helping companies tell their story with confidence
From private equity sprints to full brand evolutions, we’re here to make you look—and sound—brilliant.
**Why Branding Matters (Still)**
Your brand isn’t just a logo. It’s every impression you leave. And in a world of endless noise, your brand better be sharp, clear, and unmistakably you.
Whether you’re going to market, prepping for a sale, or just trying to stand out in a sea of sameness—branding gives you the edge. It signals you’re legit. That you care. That you’re ready to be taken seriously.
We help you get there. With strategy, design, and messaging that earns attention and builds trust.
Let’s raise your signal. Let’s build something strong.
Y Creative Group
Strategic. Visual. Human.
What Drives Us
We believe great branding doesn’t just sell—it shapes culture.
Our roots run deep in design history, from the disciplined clarity of Bauhaus to the bold simplicity of Rand, Warhol, Glaser, and Bass. Their influence still guides how we think, make, and move brands forward.
We’ve mastered both digital and print execution—but it’s the thinking behind the work that makes it timeless.
Ready to make your brand sharper, stronger, and unmistakably yours?
Let’s talk.
Call 201-220-4431
Meet the Team
We’ve got a core team of talented experts diversified in key areas to support the ongoing marketing needs of our customers.
We’re also pretty friendly folks excited to help your company move to where it needs to.
Marc Passarelli
Owner / Creative Director | Brand Strategist / Design Lead / Artist
Marc leads Y Creative Group with a simple belief: great design doesn’t just look good—it moves markets. With decades of experience shaping brands from the ground up, Marc brings strategic clarity, sharp aesthetics, and real business impact to every engagement.
He’s worked across industries, guiding companies through launches, pivots, and private equity transitions with branding that punches above its weight. His approach blends high design with smart positioning—visual and verbal systems built to perform under pressure.
Marc is also a fine artist specializing in bespoke paintings of classic and exotic automobiles. His creative eye, honed over a 30 year career, shows up everywhere—from hand-crafted canvases to high-stakes brand systems.
Clients trust Marc for his instinct, precision, and human approach. No bloated teams, no vague strategy decks. Just sharp thinking, clean design, and results that speak for themselves.
Curious about Marc’s full background?
View Resume
Marc’s Muses:
Chris Casarona
Chief Strategist / Creative Director / Copywriter
Creative Counsel
My career began as a graphic designer with a goal of eliminating subjectivity in the creative process. I recognized that it was a key factor in establishing more effective dialog with clients, deeper solutions, and higher rates of response from their markets.
Today, that early goal has evolved into our strongest differentiator. We help businesses understand and define a unique position within their key markets. They learn how operational behavior is directly connected to their brand and the promise it makes to customers. The inclusivity of our processes results in team members feeling a renewed energy and connection to something bigger. Business owners also see the change with increased revenue, but more importantly, the increased market value of their companies.
We want to share our thinking, our processes, our people and our passion for the power of communications with you. What can you achieve?
Brian Hasenkamp
Chief Digital Marketer
Asenka Interactive
Everything began to gel when the digital market started to take off around the millennium. I saw an opportunity to deliver high quality marketing services with clear and tangible benefits. These have grown to include the latest online marketing outlets including search and social channels. I find these tools especially useful because of the integrated tracking systems that exist inherently online. We have developed our own matrix for analyzing the effectiveness of these campaigns that include a key focus on quality of visitors, not just quantity.
Our strategies are built on the premise that honesty should be the foundation of all brand and marketing development. Honesty combined with a strategic understanding of the company and market can nurture powerful customer advocacy. If you’re looking to develop strategic customer relationships, built on trust, we can help.
Adam Ritchie
Executive Producer
IMP Studios Think Reel
IMP Studios Think Reel specializes in post-production, webinars, live broadcasts, and green screen.
We are Emmy Award Winning Video Editors – Grammy Award Winning Recording Engineers
Producers, Writers, Musicians Filmmakers, Directors, Cinematographers and Composers.
At IMP Studios, we’re dedicated to providing our clients with high-quality video production solutions. Whether you are looking for a full-scale production or simply need to rent out the studio, we have the experience and expertise to meet your needs. Our NJ video production company is continuously adapting and evolving to keep up with the changing demands of our clients.
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