Marc Passarelli
Owner / Creative Director | Brand Strategist / Design Lead / Fine Artist

Marc leads Y Creative Group with a belief that’s more relevant now than ever: great design doesn’t just look good—it drives business forward. He brings over 30 years of experience helping companies clarify their story, elevate their brand, and build meaningful market presence.

From Private Equity-backed transformations to founder-led startups, Marc’s approach blends strategic positioning with design systems that perform. He guides clients through name development, visual identity, messaging, and rollout—with precision, restraint, and a sharp eye for what truly matters.

In an AI-saturated world, Marc champions the irreplaceable value of human instinct and refined craft. His background as a fine artist specializing in commissioned automotive paintings gives him a unique lens—combining emotional resonance with business discipline.

Clients trust Marc not for hype, but for results: elegant thinking, clean execution, and work that holds up in high-stakes environments. No fluff, no friction—just clarity, beauty, and smart decisions.

Marc’s Muses: Fine Artist – Specializing in Classic & Exotic Automobiles that are crafted, not genertaed.

Chris Casarona
Chief Strategist / Creative Director / Copywriter

Creative Counsel

My career began in graphic design with a clear goal: to bring objectivity and strategic clarity to the creative process. I quickly saw that eliminating subjectivity led to stronger client alignment, deeper brand truths, and better-performing campaigns. That insight has shaped every engagement since.

Today, that original mission is even more critical. We help companies uncover their most compelling market position—one that’s not only true to who they are, but also meaningful to the people they serve. Our process connects strategy with behavior, helping teams align their actions with the brand promise in real, measurable ways.

In a world shaped by rapid digital transformation and AI-enabled communication, what sets brands apart isn’t just what they say—it’s how consistently they live it. When we work with leadership teams, we don’t just shape narratives—we shift culture, energize teams, and build lasting market value.

We’d love to share our process, thinking, and passion for brand transformation with you. The question isn’t what we can do—it’s what your business could become with the right clarity and alignment.

Brian Hasenkamp
Digital Strategy & Performance Marketing

Asenka Interactive

I recognized early on that the future of marketing would be data-driven, digital-first, and relentlessly measurable. Since the early 2000s, I’ve focused on helping businesses cut through noise by developing smart strategies that leverage emerging platforms—first with search, then social, and now with AI-powered tools reshaping how brands connect with audiences.

I lead performance-based marketing initiatives grounded in clarity, integrity, and accountability. We don’t chase vanity metrics. We’ve developed our own diagnostic framework that focuses on visitor quality over quantity—so you’re not just getting traffic, you’re building relationships that convert and endure.

Today, that means tapping into real-time analytics, predictive modeling, and intelligent automation to guide decision-making. But the core belief hasn’t changed: marketing should be built on truth, relevance, and a strategic understanding of your business. The tech has evolved—our values haven’t.

If you’re ready to engage customers with clarity and build trust at scale, we’re ready to help.