For Private Equity Portfolios

Focused 3-Month Brand Refreshes—Designed to Elevate Value

When your firm acquires or prepares a company for exit, brand perception isn’t just a detail—it’s leverage.

We help private equity partners rebrand portfolio companies with clarity, strength, and just enough refinement to reflect their true value.
Minimal friction. Maximum impact.

What PE Firms Want:

Fast, high-quality outcomes
Senior-led execution
Minimal hand-holding
Clear, defined deliverables
Strategic alignment, not fluff
Results that elevate valuation

What They Don’t Want:

Endless workshops and delays
Junior-heavy agency teams
Bloated timelines and cost creep
Vague strategy with no output
“Exploration for exploration’s sake”
Work that feels generic or safe

Inside a 3-Month Engagement

Stakeholder discovery + insight sessions
Brand platform + strategic positioning
Naming or renaming (if needed)
Visual identity system + brand style guide
Website homepage or interactive prototype
Sales, investor, or go-to-market collateral (e.g. pitch deck, one-pager, or launch materials

(Exact deliverables scoped per engagement.)

Discreet. Strategic. Effective.

At Y Creative Group, we’ve shaped brands for companies navigating growth, repositioning, and investment—often discreetly, often under NDA.

While much of our most transformative work can’t be publicly shared, it includes rebrands for financial advisory firms, early-stage startups, and established businesses preparing for acquisition or funding. We understand the speed, discretion, and clarity that private equity-backed ventures require—and we deliver branding that performs under pressure.

What We Deliver

Brand design that’s pitch-ready
Visual identities that build confidence
Website look & feel that communicates value
Clean investor presentations
Sales and marketing materials

Why PE Firms Choose Us

We work fast, with senior-level clarity
No bloated teams or fluff deliverables
We speak “business,” not just “design”
We’ve been doing this for 20+ years

Timeline & Engagemenet

Focused 3-month engagements
Custom-scoped investment based on project complexity
Milestone-driven sprints for fast execution

Let’s explore how smart branding can help increase the value of your next exit.

Call Marc Passarelli directly at (201) 220-4431

Or Fill Out the Form to Start a Conversation

1 (201) 220-4431 | 239 Beechwood Drive, Suite B, Paramus, NJ 07652

Marc Passarelli applies Y Creative Group’s strategy and craft to bespoke car art for collectors who value rarity and refinement. www.marcpassarelli.com

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