1 (201) 220-4431

for Private Equity Portfolios

High-Impact, Senior-Led Brand Makeovers—Delivered in 90 Days

When your firm acquires or prepares a company for exit, brand perception isn’t just a detail—it’s leverage.

We help private equity partners rebrand portfolio companies with clarity, strength, and just enough refinement to reflect their true value.
Minimal friction. Maximum impact.

Thanks to Private Equity NDAs, what you see here is style-forward, not PE-client-specific.
The real projects? Sharply effective—and staying confidential, as promised.

Most PE Firms Want:

  • Fast, high-quality outcomes

  • Senior-led execution

  • Minimal hand-holding

  • Clear, defined deliverables

  • Strategic alignment, not fluff

  • Results that elevate valuation

What 90 Days Can Deliver:

  • Discovery + stakeholder insights
  • Brand platform + positioning
  • Naming or renaming (if needed)
  • Visual identity + design system
  • Website homepage or prototype
  • Sales or investor-ready pitch deck

What They Don’t Want:

  • Endless workshops and delays

  • “Exploration for exploration’s sake”

  • Junior-heavy agency teams

  • Bloated timelines and cost creep

  • Vague strategy with no output

  • Work that feels generic or safe

At Y Creative Group, we’ve quietly helped shape the brands of companies navigating rapid growth, repositioning, or investment—often behind the scenes, and often under NDA. While much of our most transformative work can’t be publicly shared, it includes rebrands for financial advisory firms, early-stage startups, and established businesses preparing for acquisition or funding. We understand the speed, discretion, and clarity that private equity-backed ventures require—and we deliver branding that performs under pressure.

How We Help

  • Brand design that’s pitch-ready

  • Visual identities that build confidence

  • Website look & feel that communicates value

  • Clean investor presentations

  • Sales and marketing materials

Why PE Firms Work With Us

  • We work fast, with senior-level clarity

  • No bloated teams or fluff deliverables

  • We speak “business,” not just “design”

  • We’ve been doing this for 20+ years

Timeline + Engagemenet

  • 3-month engagements

  • Custom-scoped investment based on project complexity

  • Milestone-driven sprints for fast execution

Call Marc Passarelli at (201) 220-4431

Or fill out the form to send a message

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1 (201) 220-4431    |    239 Beechwood Drive, Suite B, Paramus, NJ 07652

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