Who We Are

Team Members
With Y CREATIVE GROUP's virtual business model, you have access to a vast group of creative, technical and business savvy professionals. We custom tailor teams of all sizes to address your needs and initiatives. You benefit from our minimal overhead and superior talent. Give us a call at 201.986.2929 or email us on our Contact Us page.
Y Branding, Inc. dba
Y CREATIVE GROUP
239 Beechwood Drive, Suite B
Paramus, NJ 07652
Office: 201.986.2929
info@ycreativegroup.com
Marc Passarelli
President / Creative Director
201.986.2929
marcp@ycreativegroup.com
Skype: marcpassarelli
AIM: marcpassarelli
Marketing Entrepreneur, Creative Director, Graphic Designer with extensive experience in corporate identity, brand development, strategic marketing and advertising for a diverse group of industries.
Marc began his career with his own design firm in Princeton, NJ, where he bridged the gap from conventional paste-up and production to the digital age, producing work for clients such as Bristol Myers, Behring Diagnostics and Biosearch Medical Products.
In the financial and banking sector, Marc's work helped establish consistent branding between departments at MasterCard International. At Morgan Stanley, he teamed with colleagues to design hundreds of projects for departments internationally and created a successful recruitment campaign for IT professionals
Marc consulted with Twinlab as their art director, where he developed an identity for their publication, Muscular Development and continued to direct it for 5 years increasing sales by 37%. He also designed packaging and advertising for Muscular Development's vitamin and supplement lines.
Consulting with Dentino Marketing, Marc worked on the Isle of Capri Casino account teaming to produce the Isle Miles program, touted as innovative in Direct Marketing News. He again worked with MasterCard International.
Marc's interactive brand involvement work for Group DCA, a leader in pharmaceutical online interactive surveys, earned Group DCA the Frost & Sullivan "Product Innovation" award for 2005 and Medical Marketing & Media's "Best use of Digital Marketing to Healthcare Professionals" award for 2006. He worked with clients such as Aventis Pharmaceuticals, Ortho-McNeil Pharmaceuticals, Roche, Ortho Biotech, Pfizer, Serono, Janssen Pharmaceuticals, Bristol Myers Squibb, Centocor, Endo Pharmaceuticals, Promethius, Novartis Pharmaceuticals, and Bayer. He continues today as a creative director consultant for WebMD.
Marc holds first-place awards from: Print Magazine, Print's Best Logos, NJ Art Directors Club, New Jersey CAMA, Frost & Sullivan, and Direct Marketing News. He holds a BA in Advertising Design from The College of New Jersey.
Chris Casarona
Partner / Marketing Strategist
chris@ycreativegroup.com
Chris Casarona is an experienced and knowledgeable marketing communications advisor with nearly 30 years of applied strategic and creative process. He brings a wide platform of services to the table beginning with strategic learning processes and extending through creative development, and campaign management.
“In my role, I help guide businesses through the process of developing a fully integrated brand. This means that the same unique promise that is discovered and creatively communicated to a company’s market(s) also serves as a rallying cry for its internal operations. When this dynamic is accomplished accurately, companies can experience their greatest growth.”
Prior to becoming a strategic advisor, Casarona spent nearly a decade working in Fortune 200 corporations to small privately held organizations. This span of cultures and experiences added greatly to his understanding and ability to address the needs of diverse organizations.
Brian Hasenkamp
Web developer / Design
Brian Hasenkamp graduated from Drexel University with a BS in Graphic Design and began a career in design and advertising. It didn't take long for Brian to realize that the web was a very interesting place for his skill set to flourish. Keeping up on the latest technology for the web is exciting for Brian and he's good at it.
“I help businesses with developing a website that is technologically advanced and easy-to-use. I believe honesty should be the foundation of all brand and advertising development. Honesty combined with a strategic understanding of the company and market can nurture powerful customer advocacy.”
In addition to Brian's Web development, SEO and SEM experience, he explains complex technology concepts in easy-to-understand terms, and this makes for a smooth collaborative process.
Robin Sodaro
Creative Director
Creative Director
Robert Barbara
Designer / Production Pro
Application & Training Expert
Web Developer / Software Engineer
Ruth Gatling
New Business Development / Business Efficiency & Process Advisor
Web & Print Designer
Joe Cantone
Offset / Digital & Variable Data
Printing Partner
Bethanne Toci
Creative Copywriter & Editor
Awesome Illustrator & Cartoonist
Gregg Hangebrauck
Art Director / Illustrator /
Color Expert & Retouching Pro
